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Increase
Web Self-Service Adoption
A key ingredient to delivering superior
customer experiences, while controlling
costs, is web self-service. However, the
current state of web self-service leaves
much to be desired. According to an SSPA
tracking study, successful website visits
by customers declined from 48% in 2003 to
40% in 2007. That said, successful web self-service
sites leverage technology innovations and
best practices to take user adoption and
experience from “good” to “great”.
Read this “3 Minute Idea” on
web self-service to learn more. Designed
to be a quick-read, eGain's "3 Minute
Ideas" help create high-impact business
value.
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