Web Self-service: Make the business case and deliver on it!

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Across all industries, customer service has become an important, if not the only, business differentiator. And as customers increasingly use the web to interact with businesses, superior web self-service has become a business imperative to engage, acquire and service customers, while controlling costs. However, if web self-service is not planned and done right, it results in customer defections and damage to the brand.

In this three-part webcast, Johan Jacobs, Research Director for Gartner, discusses the benefits of web self-service and provides practical advice on how to make a 360-degree business case for it, get the initiative funded, and deliver on the promised ROI!

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